Discourse Analysis as Conceptual Study

The study of metaphor as part of critical discourse analysis

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

Discourse Analysis As Theory and Method

Proofs as discourse: an empirical study

Computer-based logic proofs are a form of ’unnatural’ language discourse, but the structure and process of proof can be observed in considerable detail, and analysis is leading to a number of general insights. We have been studying how students respond to multimodal logic teaching. First, psychological measures indicate that students’ pre-existing cognitive styles have a sigaificant impact on t...

a critical discourse analysis on gender representation in the iranian english books 2, 3 and top notch 2a, 2b a critical discourse analysis perspective

هدف از انجام تحقیق حاضر، مطالعه و بررسی نقش زنان و مردان در دو مجموعه از کتابهای درسی انگلیسی در قالب تحلیل گفتمان انتقادی و همچنین، بررسی و آشکار ساختن اصول ایدوئولوژیکی مربوط به نقش زنان و مردان در این کتابها است. این دو مجموعه کتاب عبارتنداز: کتابهای انگلیسی سال دوم و سوم دبیرستانی ایران و کتابهای تاپ ناچ 2آ و 2ب. برای انجام این منظور، مدل تحلیل گفتمان انتقادی فرکلاف مورد استفاده قرار گرفته ...